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How did Affordable Debt Consolidation modernize its 400+ page website—cutting annual management costs by 96% and boosting SEO performance?

x70
Organic SEO traffic
-96%
Reduction in website costs
100%
content with headless CMS
Visit Website
x70
Organic SEO traffic
-96%
Reduction in website costs
100%
content with headless CMS
Visit Website

Industry: Finance & Debt Relief

Country: United States
Company Size: 20–50 employees

Affordable Debt Consolidation (ADC) provides financial relief solutions for U.S. residents struggling with high-interest debt. With a large content-heavy website offering debt relief education, guides, and service pages, ADC needed a faster, more scalable platform to manage and grow its digital presence while keeping costs under control.

Project challenges

ADC’s original WordPress setup had grown to over 400+ pages, making it difficult to manage, update, and optimize. The site suffered from:

  • High management costs tied to legacy WordPress infrastructure.

  • Slow performance and low Lighthouse scores, affecting SEO visibility.

  • Limited scalability, as adding and managing new content became inefficient.

  • Lack of autonomy for the internal team to handle structured updates.

These bottlenecks restricted ADC’s ability to expand and compete effectively in the highly competitive debt consolidation and financial services market.

Website goals

Business Goals:

  • Improve credibility and trust with a modern, professional website.

  • Increase organic visibility in search engines with improved SEO foundations.

  • Cut down on ongoing infrastructure and content management costs.

  • Provide autonomy to the internal team for publishing and managing content.

Technical Goals:

  • Migrate from WordPress to a headless CMS architecture.

  • Rebuild the frontend with GatsbyJS (ReactJS) for high performance.

  • Use WordPress + Strapi as headless CMS for structured content management.

  • Deploy on AWS EC2, CloudFront, RDS PostgreSQL, and Certificate Manager for scalable, secure hosting.

  • Achieve 95+ Lighthouse scores across performance, SEO, and accessibility.

Solutions delivered

Byteonic Labs led the full migration and redevelopment of ADC’s platform from WordPress to a modern headless stack.

We delivered:

  • A GatsbyJS frontend for lightning-fast page loads.

  • A dual CMS setup with WordPress and Strapi, enabling seamless management of 400+ pages.

  • Infrastructure deployment on AWS EC2, CloudFront CDN, and RDS PostgreSQL, with SSL/TLS for security.

  • A fully optimized sitemap, URL structure, and schema markup for SEO improvements.

  • Accessibility enhancements, ensuring the platform complies with best practices and is inclusive to all users.

Results of our collaboration

  • 70x increase in organic SEO traffic

  • 96% reduction in annual website management costs

  • 100% autonomy in content publishing and updates

  • 95+ Lighthouse scores for desktop and mobile

The new platform allows ADC to operate with speed, scalability, and efficiency, ensuring they can serve more people in need of debt relief while maintaining a competitive edge online.

Migrating a large WordPress website to a headless CMS improves scalability, performance, and cost efficiency. In this project, moving a 400+ page site to a GatsbyJS frontend with WordPress and Strapi as headless CMS enabled faster load times, structured content management, and significant reductions in annual infrastructure costs.
GatsbyJS builds a high-performance React-based frontend that delivers fast page loads and optimized static assets. In this project, the migration resulted in 95+ Lighthouse scores across performance, SEO, and accessibility, contributing to stronger search visibility and improved user experience.
A headless CMS separates the frontend from content management, making infrastructure more efficient and scalable. By deploying on AWS EC2, CloudFront, and RDS PostgreSQL, this architecture reduced annual website management costs by 96% while improving reliability and control.
Structured content management allows better sitemap generation, cleaner URL structures, and proper schema markup implementation. For ADC, optimizing these SEO foundations contributed to a 70x increase in organic traffic after migration.
Scalable infrastructure includes cloud hosting, content delivery networks, secure databases, and SSL/TLS encryption. In this project, AWS EC2, CloudFront CDN, RDS PostgreSQL, and Certificate Manager ensured performance, security, and readiness for growth in a competitive financial services market.

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