How did Conrad’s Crabs revamp its website and online store—modernizing design, improving authority, and boosting sales by 50%?

Industry: Food & E-Commerce

Country: United States
Company Size: 50–100 employees

Conrad’s Crabs is more than just a seafood restaurant — it’s a Maryland staple known for its fresh crabs and loyal community. Over time, Conrad’s began to expand online, shipping seafood across the country. But as the digital storefront grew, so did the cracks in its foundation. The website no longer reflected the brand’s reputation, and the e-commerce experience felt dated in a market where user experience directly impacts sales.

Project challenges

When Conrad’s team reached out, they were facing a problem many growing businesses run into: their online presence had fallen behind their real-world reputation.

• The restaurant website looked outdated and wasn’t mobile-friendly.

• The e-commerce store was clunky, with a checkout process that frustrated customers.

• SEO visibility was lagging, meaning potential customers weren’t finding them online as easily as they should.

• Internally, updating and managing products was a struggle, slowing down promotions and new launches.

For a brand built on freshness, trust, and family-style service, the digital experience just didn’t match the in-person one.

Website goals

Conrad’s needed more than a cosmetic facelift. They wanted a website and store that felt as fresh and authentic as their crabs.

Business Goals:

• Modernize the website design to reflect the restaurant’s quality and reputation.

• Increase online sales through a smoother buying experience.

• Improve website authority and SEO visibility.

• Empower their team with an easy-to-manage backend.

Technical Goals:

• Redesign the entire website with Figma and develop using Elementor + WordPress.

• Rebuild the WooCommerce e-commerce store at ship.conradscrabs.com.

• Optimize for mobile responsiveness, SEO, and speed.

• Ensure seamless integration between the restaurant brand site and the e-commerce shop.

Solutions delivered

At Byteonic Labs, we approached this project as both a design and business challenge.

• We first redesigned the website in Figma, creating a modern yet approachable look that stayed true to Conrad’s roots.

• The design was developed in Elementor (WordPress), giving the team flexibility without sacrificing performance.

• We then revamped the WooCommerce store, simplifying the buying journey with cleaner product pages, streamlined navigation, and a smoother checkout.

• SEO foundations were strengthened, and performance improvements ensured the new site would rank better and load faster.

The result was not just a new website, but a revitalized digital storefront that matched Conrad’s reputation in the community.

Results of our collaboration

• 50% increase in online sales within months of launch.

• Significant boost in website authority and search rankings, helping Conrad’s attract new customers organically.

• A user-friendly backend that allowed the team to manage products, promotions, and updates with ease.

• Most importantly, a website experience that felt authentic — blending the warmth of their local restaurant with the professionalism of a national e-commerce store.